Thursday, May 16, 2013

Mothers and babies

I just don't get how some retailers structure their promotions. 

Given that Mothers' Day falls in May, there are a zillion Mothers' Day promotions. Most of them center around what gifts to get for a mother. 

But Amazon clearly has decided to go its own path. The Amazon Mom Appreciation Event uses a promotional code (BABY0513) to save 20% on selected baby products. Yes, baby products. 

How does buying baby products show appreciation for moms, I wonder?

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