I just don't get how some retailers structure their promotions.
Given that Mothers' Day falls in May, there are a zillion Mothers' Day promotions. Most of them center around what gifts to get for a mother.
But Amazon clearly has decided to go its own path. The Amazon Mom Appreciation Event uses a promotional code (BABY0513) to save 20% on selected baby products. Yes, baby products.
How does buying baby products show appreciation for moms, I wonder?