G-Dragon from Big Bang (a Korean group) has been chosen to endorse The Saem’s Global Eco collection and this includes a tomato red lipstick. Which he promptly wears. On his lips.
Apparently this lipstick is not meant solely for men, women/fans/aliens etc are welcome to add this to their collection.
Etude House, never far from the trend, has also launched 2 BB creams targeted solely at men. You can have your good guy
or your bad guy.